What’s an Exact Match Domain Name? Exact Match Domain Names are just that–domain names that include an exact match of the keyword or keyword phrase. So, an example of an exact match domain name could be “books.com” or “travel.com” or even Keyword1Keyword2.com where “keyword1″ is 1 word and “keyword2″ is another keyword. It is widely recognized within the Search engine optimization industry that having certainly one of these keyword-rch exact match domain names will astronomically increase the chances the site will display up on the 1st web page from the search results to get a keyword search that contains these keywords or keyword phrase. Currently, this “additional ranking benefit” is only valid for .COM domain names that do not include hyphens. The only other caveat is that the domain name should really be a live website on the exact same subject because the keyword. Ideally, the house page should concerning the topic from the keyword and it ought to be “optimized” for that keyword phrase.