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Additional Info about Social Media ROI

Because social media is so new and such a new industry, I’ve to admit that occasionally I personally don’t believe that I fully understand social media ROI. I mean, I understand the concept: that we all want ROI from our social media efforts. But can we really sit down and appear at the numbers and say for certain that there’s an actual variety of dollar figure behind your real return on investment (ROI) in your social media efforts?

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