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Understanding Timeline for Pages

Timeline for Pages on Facebook does not offer admins the capability to set a default landing tab. Here’s why we think that is a good thing.

Facebook lately revealed Timeline for Pages, and subsequently removed the Facebook default landing tab. You are able to no longer set a default landing tab. Whilst numerous people who admin Facebook business pages are shocked by this move, or perhaps even baffled, let’s discuss why this really is really a great move by Facebook, and not such a bad thing.

While you recall, before the introduction of Facebook’s Timeline for Pages function, Facebook company page administrators had been in a position to decide on whether or not they wanted Facebook customers to land around the page’s Facebook wall or certainly one of its various customized tabs. Many brands, for many years, relied on the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button in order to gain access towards the Facebook company web page and its fan-only content material.

Previously, prior to Timeline for Pages was put into action, Facebook business administrators could choose which tab was shown because the default. And it could differ based on which content they wanted the consumer to determine when they first went towards the Facebook company web page.

When Timeline for Pages was revealed, that all changed. Now there’s no Landing Tab default.

Now, as a Facebook business page administrator, simply because you cannot set a contest or other customized app as the default tab does not imply you can’t direct both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon in your website. Or perhaps a newsletter. Each Facebook app will nonetheless have its own own unique app URL. If you want your Facebook customers to land around the contest or another custom app, produce the app and use the app’s link, not the link towards the web page, for your ads. Embed the app’s link in the Facebook icon in your web site and in newsletters.

There may be some confusion and additional function in order to make modifications to your Facebook company page in order for Facebook Timeline for Pages to convert well. But more than the long run, I do think that this was a needed alter. What do you think?

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