Frankie DeSoto, an Search engine optimization specialist at Standing Dog, has been creating about search engine optimization. His latest blog post is about effective meta descriptions and just how it’s essential to write an effective meta description tag for every web page of your website.
There are many rules of thumb with regards to writing meta description tags. Maintain in thoughts 1st and foremost that the meta description tag can and will be utilized as a part of your actual search engine result listing. So, it is important to write this well to ensure that the users are enticed to click on the actual search result listing and visit your website. Listed here are a few other essential meta description tag pointers:
Probably the most important job of the meta description is to inform the searcher of what they’ll discover once they go to your site. They’re short snippets of text that incorporate keywords and eventually function because the marketing duplicate that influences the searcher to click. The descriptions ought to utilize target keywords in an intelligent and all-natural way. Very similar to with title tags, you do not want to write sentences that don’t seem sensible simply to function inside your keyword phrases.
A general guideline is to maintain your meta descriptions between 155-175 characters, with spaces. This is how many characters the search engines will generally display inside the search results. Any longer and also you risk viewing them shortened within the search results. It is important to function your keyword phrase into the starting of the description to make sure it will be shown. I’d suggest which includes your phrase inside the very first 120 characters if at all possible.