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Google to Add Impression Share Metrics for Ad Groups

On January 30th, 2012, Google will start rolling out Impression Share Metrics at the Ad Group degree in Google AdWords. If you are familiar with Google AdWords, Google’s pay per click (PPC) program, and also you use it each day, you then know that this is going to be a really welcome new feature.

Google has announced the Impression Share Metrics are likely to be accessible in the Ad Group Degree in Google AdWords.

So, what’s Impression Share?
Impression share is the percentage of impressions you received divided by the estimated quantity of impressions you had been eligible to receive. Eligibility is according to your present ads’ targeting settings, approval statuses, bids, and High quality Scores.

An easy way to understand the worth of impression share would be to think of the online advertising landscape as a scrumptious pie. You as well as your competitors are each attempting to nab the biggest slice of that pie. By tracking your impression share metrics, you’re retaining tabs on the dimension of one’s slice in comparison with the rest of the pie, which is becoming divided up and eaten by your competitors.

Here are some explanations of the new impression share metrics, and also the three new columns that will be added beginning on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided from the estimated quantity of impressions eligible to get.

Lost impression share by rank will be the percentage of impressions lost because of ad rank. However, the percentage will not be shown if your campaign is at or near your set daily spending budget.

Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated quantity of exact match impressions eligible to get.

Correct now, the impression share metrics are accessible in the campaign degree only. But, this is likely to be extremely helpful for search engine marketers, particularly simply because it’s in the Ad Group level. According to Google, These modifications will begin to roll out to all advertisers globally on January 30, 2012, so appear out for them inside your account quickly. Once these changes are live, you will have the ability to discover more comprehensive information within the AdWords Assist Center.

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